Portfolio — 2026

Diego Alonso.

Sales · Operations · Financial Services

0
Years Experience
0
Above Target Conversion Rate
0
Inventory Accuracy (peak)
0
B2B Rep Rank at York Taps
At a Glance
0
Years Experience
0
Above Target Conversion Rate
0
Inventory Accuracy (peak)
0
B2B Rep Rank at York Taps

Built in the field.

I grew up between Houston, Texas and Soyapango, El Salvador, moving between two countries and two very different environments from a young age. I spent about seven years in El Salvador before relocating to Canada at nine years old, where I dropped into grade six and had to figure out a whole new system on my feet.

At 17, after graduating, I had one of those moments where you look around and realize everyone seems to be building something while you're standing still. I didn't like that feeling. So I got serious. I started looking at my future differently: what experience I needed, what I wanted to learn, where I wanted to go. That shift is what pushed me into the field early, working real jobs while studying, building something concrete instead of waiting for the right moment.

The thing I keep coming back to across sales and operations is the same: figure out what someone actually needs before you pitch or plan anything. That approach is what I brought to every role and it is what I keep building on.

What I'm looking for now is somewhere I can actually build. Not just show up and do the job, but grow with the company, make a real impact, and take on more over time. I'm not someone who wants to stay in the same lane for years. I genuinely want to move into leadership and management, take on ownership, and be the kind of person a company invests in because they know I'll invest back.

I'm 20, based in Markham, Ontario, studying Commerce at York University. I most recently worked in field sales at Neo Financial. I'm fluent in English and Spanish and authorized to work in both Canada and the United States.

Based in Markham, ON
Languages English · Spanish
Education BCom — Accounting, York University
Work Auth Authorized to work in Canada and the United States
Experience 3+ Years

Where I've been.

Sales Representative
Neo Financial
2026
Markham, ON
  • Conduct in-person, field-based sales across Neo Financial's full product suite including secured and unsecured credit cards, high-interest chequing and savings accounts, premium travel cards, and mortgage referrals, tailoring product fit to each customer's financial situation
  • Apply a consultative, needs-based selling approach using targeted discovery questions to uncover customer priorities before positioning the right product and closing on the spot
  • Independently built internal reference materials including competitor product comparisons and objection-handling scripts, later shared with management; consistently achieved a Conversions Per Hour (CPH) rate of approximately 0.5, roughly 67% above the team's baseline target of 0.3
Shift Lead / Retail Supervisor
High Tide Inc. (Canna Cabana)
2025 – 2026
Pickering, ON
  • Led daily operations across multiple retail locations, scheduling and directing teams of 8–12 staff; maintained 98%+ inventory accuracy, enforced visual merchandising standards, and delivered consistent sales floor performance during high-volume periods
  • Coached and developed staff through real-time performance feedback and one-on-one floor training; personally exceeded weekly Elite Membership targets by 50–100%, averaging 3 to 4 per week against a target of 2, while contributing to overall store performance consistently in the 100–115% range
  • Executed loss prevention strategies, resolved customer escalations professionally, and reduced stockout occurrences by 20–25% through proactive sales trend monitoring and inventory replenishment planning
B2B Sales & Operations Coordinator
York Taps
2024 – 2025
Richmond Hill, ON
  • Managed a full inbound B2B sales cycle engaging customers and contractors via email and in-store visits; closed more deals than any other rep on the team, with individual deal sizes ranging from $500 to $14,500 across accounts in the GTA and US markets
  • Converted roughly 1 in 2 inbound inquiries into a formal quote and closed approximately 1 in 3 to 4 of those quotes; generated invoices and proposals using the eCommerce platform and maintained accurate CRM records, building repeat business with roughly half of the contractor client base
  • Oversaw full inbound/outbound logistics cycle including purchase order management, freight rate negotiation, carrier coordination, and inventory tracking; coached 4+ sales reps on objection handling, upselling, and pipeline management
Trade & Construction Coordinator
Cortel Group
2023 – 2024
Concord, ON
  • Directed 10–15 trade and appliance teams across active construction sites; managed daily scheduling, suite assignments, and photographic inspection documentation while maintaining 100% safety and site access compliance
  • Participated in management-level project planning meetings; prepared and submitted daily completion and receiving reports to head office; maintained organized project documentation across all active sites

What I bring.

Sales & Prospecting
Full-Cycle B2B Sales Consultative Selling Field Sales Cold Calling Outbound Prospecting Pipeline Management Account Management Objection Handling Competitive Analysis Negotiation Closing Upselling Revenue Target Achievement
Customer & Account Management
Customer Retention Issue Resolution SLA Adherence First Call Resolution Stakeholder Communication
Tools & Technical
HubSpot CRM Microsoft Excel Google Sheets SQL (Basic) Data Reporting Google Workspace
Leadership
Performance Coaching KPI Management Multi-Site Operations Onboarding & Training

Certified.

Google Project Management Certificate
Google / Coursera
Google Data Analytics Certificate
Google / Coursera
HubSpot Sales Hub Software Certified
HubSpot Academy
HubSpot Inbound Sales Certified
HubSpot Academy
Excel Skills for Business Specialization
Macquarie University / Coursera
⟳ In Progress

Get in touch.

Whether you're hiring, exploring a partnership, or just want to connect, reach out via email or LinkedIn.

📍
Location
Markham, ON — Greater Toronto Area